Private China journeysEnglish-speaking guides20+ years · Licensed agency
The Great Wall winding through the mountains

We are China,
on the ground.

A Chinese travel company with more than two decades of experience hosting international guests. This is our home, our work and the reason we get up early.

A quiet hutong in Beijing
Our story

A company built in China,
not offshore.

Efind Tours began with a simple conviction: international travellers deserve to see the China that locals know, not a simplified version of it. Over more than twenty years we have built a team of guides, drivers and planners who share that belief.

We are deliberately not the biggest. We take on a limited number of journeys each season so every itinerary gets proper attention, every guide has time to prepare, and every guest has a direct line to the person responsible. Most of our work comes from returning guests or their friends.

“We want every guest to leave knowing one thing more about China than they did when they arrived.”Our founding principle
See where we travel
What we believe

Three ideas
we do not compromise on.

These are not values on a wall. They are the operating decisions we make every week.

01

Licensed & accountable

We are a licensed Chinese travel agency (L-GX-CJ00096), not a reseller. That means contracts, insurance and accountability sit with us — in China.

02

Private by design

Your own guide, driver and pace. No shopping stops, no forced commissions and no waiting for a coach group to reassemble.

03

Travel that gives back

We employ local guides, stay in locally owned hotels where possible and support the communities and reserves we visit.

A village in Guizhou provinceGuizhou · travelling with, not through.
Responsible travel

Tourism should leave
more than footprints.

China's growth has lifted hundreds of millions out of poverty, but the benefits of tourism do not reach every community automatically. We try to make sure the money and decisions stay as close to the ground as possible.

01

Fair, direct employment

Our guides and drivers are employed directly, paid fairly and trained continuously. We do not use commission-driven shopping stops.

02

Wildlife on its own terms

Responsible distances, no handling and no performances. If a wildlife encounter cannot be done well, we do not offer it.

03

Local stays and local food

Where quality allows, we choose family-run guesthouses, village cooperatives and restaurants that source from nearby farms.

20+Years hosting guests
100%Licensed & insured
1Country, deeply
Meet us in the middle

The best journeys start
with a good conversation.

Tell us what you are imagining. We will tell you honestly what is possible, what it costs, and when to go.

Private journeys 24/7 support Locally owned Licence L-GX-CJ00096